Your website is optimized for search engines, and potential clients are subscribing to your email program or e-newsletter.
Now you need appropriate keyword rich content that supports your brand and enhances your brand to be created and emailed to your list of connections.
How often should this be done? What should the message be? How do you keep on top of the 'opt-in' and 'opt-out' addresses (and why should you know what that means)? What day of the week is best to send out the eNewsletter? What information should you offer, and how can you check whether your sent mail is being opened or deleted?
And what is a drip email program? How do you determine whether a blast email or drip email campaign should be sent out? How do you include your current client list in the email program?
Do you really want to spend your time figuring out what to write, writing the content, creating the email campaign and then monitoring the results? Or would your time be more productive managing your business and having a marketing team put together an ongoing, effective email campaign?
We demystify the email campaign process by coordinating your email effortlessly. Yes, email is part of an effective Internet Strategy, and it should be used correctly to be effective.
For example, do you know that Wednesday or Thursday are the best days of the week to send business emails? But for personal services, the best day is Sunday.
Do you know what an appropriate frequency should be for your email campaign? We do! And we consistently provide quality content that enhances your business and appeals to your clients and prospects.
We create a branded template and write your content to keep the email campaign current. We monitor effectiveness and determine if email was opened or deleted. We track the opt-out responses and follow up to determine why.
For leads, we nurture the lead with a drip campaign. For customers, we create the blast.
WebMarCom is your source for effective email marketing campaigns that support your inbound marketing program and convert leads to sales.