Inbound Marketing And Social Networking: Hubspot User Group Philly
Posted by Jody Raines
As a
Hubspot Partner, I’m always interested in learning from other Hubspot Users and sharing information, which is one reason why I offered to start the
Philadelphia Hubspot User Group. Way back, over a year ago, there were a couple of Hubspot users that I worked with, and creating a local Hubspot Philadelphia User Group seemed a great way to share information with multiple people in a forum that encouraged dialogue and sharing. As time went on, more and more companies have jumped onto Hubspot and the group has grown to over 60 members. In the meantime,Hubspot continued to add services, including the social media module and lead nurturing module, as well as the email module and the group became a wonderful forum to connect with others who are also using Hubspot. Today, Hubspot continues to improve and add services and capabilities.
Tuesday night was the first ground meeting of our Philadelphia Hubspot User Group, and what a neat opportunity to share information and learn from each other. Participants traveled from NY and DC to meet and listen to Kipp Bodnar of Hubspot. Kipp shared tips of using social media for lead generation - which proved to inspire input and conversation from the attendees.
Feedback on the event was very positive. The HUGS were both users of the software as well as admirers of Hubspot.
Lively discussion centered on Landing Pages and how they should be set up, as well as blogging and best ways of engaging in social media. Contests for Facebook pages were also discussed.
For me, personally, having the first "ground meeting" was something of a milestone. I've been a Certified Hubspot Partner since 2009, and at that time, there were a handful of companies that were using the platform. Now that number has grown to over three thousand companies. I'm proud of my affiliation with Hubspot, and WebMarCom has many customers who are using Hubspot but just don't have the time or bandwidth to focus on the Internet marketing activities that keep their website optimized and generating leads. The session on Tuesday focused on generating leads from social media, which is one of my pet topics as co-editor of
A2SM (Addicted To Social Media) a podcast that is available on iTunes and which is published weekly.
Overall, the feedback was very positive and additional meetups will be planned. For more information or to learn of upcoming events, join the
Philadelphia Hubspot User Group on Linked In.
WebMarCom is an Internet strategy and Web Marketing Communications Agency based in South Jersey and Philadelphia.