Learn Internet Strategy, Inbound Marketing: Penn State in the City!
Posted by Jody Raines
Class is in Session! Announcing Penn State in the City!
If you are from the Philadelphia area and you are serious about learning how to use the Internet for business, I am excited to announce a new social media class that is being offered in Philadelphia by Penn State at the HUB!
The program is called "Penn State in the City" and one of the classes is a hands-on session to learn how your website and social media can be used to create an effective online presence. The information from the Penn State in the City brochure is below:
Social Media Strategies for Marketing
Tuesdays, October 19 – November 23
6:00-9:00 p.m.
Instructor: Jody Raines
President, WebMarCom Internet Strategies
Social Media has changed the way we communicate as evidenced by over 500 million active users on Facebook. Savvy business people are using the Internet to their advantage to market their business. This class is designed for business people who currently have accounts on Twitter, Facebook, or LinkedIn and who want to improve their knowledge to create a strategy for their business.
The topics are timely and attendees will learn hands-on skills while developing a greater ability to harness the power of the Internet and social media. Bring a laptop or call 610-648-3281 to reserve one for class usage.
WHO SHOULD ATTEND:
· Business owners who want to improve and optimize their Web site, social media, and paid Internet programs.
· Entrepreneurs involved directly or indirectly with developing and
expanding their business.
· Marketing department personnel from technical and non-technical businesses, professional associations, and the government.
· Sales people who want to use social media to gain an advantage.
COURSE BENEFITS:
• Learn to immediately implement strategies for effective social media engagement.
• Effectively manage Twitter, Facebook business pages, Facebook Places, 4 Square, GoWalla, and LinkedIn.
• Understand how to immediately improve your Web site and Internet presences.
• Set up tools to monitor your company and PR online for free.
• Discover time management tools and strategies for efficiently managing social media accounts.
• Understand Internet trends – how to stay on top and get ahead of the curve.
• Create a Facebook page for your business and understand how to use it.
• Learn how to create a Twitter following and how to use Twitter effectively for your business.
COURSE CONTENT:
During this power-packed six week session, this course will explore:
• Internet: Why the Internet is critical to your business.
• Your Web site: What is SEO and how can you make your Web site more effective via Analytics and keywords.
• Facebook: How to use Facebook as part of your marketing program and how to register for Facebook Places.
• Blogging: How to get started, why blog, and what topics to blog.
• E-mail marketing: How to create more powerful e-mails and improve results.
• Twitter: Why use Twitter, how to build a Twitter following, and what is the Twitter protocol.
• LinkedIn: Tips and techniques to use LinkedIn effectively including LinkedIn Groups.
• YouTube, Podcasts: What is the power of video on the Internet.
• Mobile Applications: How to use them.
• Time management techniques: How to manage your time while effectively using social media.
For more information, download the Penn State in the City Brochure visit the Penn State in the City page, or call 610-648-3281.
Hope to see you there!
WebMarCom is an Internet strategy and Web Marketing Communications Agency based in South Jersey and Philadelphia.