WebMarCom Blog: Focus on Web Marketing Communications

So You Hate Cold Calling? What Inbound Marketing Means For You!

  

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Finding new business can be difficult.  If potential customers aren't knocking down your doors or calling you... then its likely you aren't practicing "Inbound Marketing". 

 

Cold calling is one of the most dreaded processes in the sales world. It's time consuming and painful. To some, it feels like seeking a needle in a haystack. Yes, eventually it will bring in sales, and it's certainly better than doing nothing, but there is a more effective way to generate sales and leads.  And that's by using your website and social media as a 'net' to capture leads.  It's called inbound marketing.  

What is inbound marketing?  It's understanding  how people make purchasing decisions and then using this information to position your company in a way that -

1. Your company is found

2. For the right reasons

3. And customers voluntarily reach out to you.

Is this magic?  In a way it is... it's a science of search engine optimization (SEO) coupled with savvy marketing tactics including social media marketing (SMM).  

Often my clients reach out to me because they think they want more traffic to their website.  It's not traffic that they want... what they really want are conversions or sales.

Lead generation.  Return on investment.  Determining what your potential customer is seeking and then using an internet marketing strategy that uses the power of the internet to help clients find you and helps you to generate business.

So, if you think your web site is just fine, and you like doing cold calls, keep up the great work.  

If you feel that there is a better way to position your business to generate leads, then join the inbound marketing generation! 

As a Hubspot Certified Partner, we practice inbound marketing strategies and help position websites and social media including blogs, Twitter, Facebook, 4Square, Linkedin, Flikr, YouTube, UStream and other social media sites.  That's why I'm sharing this video by Hubspot that shows outbound marketing versus inbound marketing...Made me chuckle, and hope it brings a smile for you too. 

Yep... Cold Calling is for losers...