Be afraid of Social Media? Perhaps you won't want to go to sleep until you've attended this event... Social Media can be a real nightmare - so how can you protect your organization against it's evil threat?
Unless you're living under a rock, you have to be aware that social media and viral video have changed the complexion of business communications.
An opportunity to learn how traditional media handles social media will happen on Wednesday, April 28th in Voorhees, New Jersey when the Voorhees Business Association presents Social Media, Is It An HR Nightmare?
Don't close your eyes or try to rest until you've attended this presentation.
Just when you thought it was safe, your employees have discovered social media. Yes, they are posting on Facebook, Twittering and "connecting" through Linked In. Should you block the Internet? Should you allow the behavior or censure it? Does social media impact the way businesses go-to-market? Should it?
Should you be afraid?
Many sharp New Jersey business leaders are struggling with this very question - how to address social media from a Human Relations standpoint.
The nightmare begins innocently... Imagine worker complaints about quality within your organization virally expanding through the Twittersphere. Or a disgruntled employee's criticism of your company's practices being re-tweeted and picked up by the media. Could that social media impact your sales? You bet!
It's terrifying how vulnerable a company is these days.
So, what's a CEO to do?
Cut off the Internet? Hmm. That doesn't seem right. The Internet is full of good information and represents a valuable way to reach potential clients.
And hence an idea was born: To put together a panel of experts to discuss their perceptions of how to legally deal with Social Media from an HR perspective.
On April 28, at 8 am, I'll be moderating a panel which will focus on this issue. Our keynote speaker is Chris Blackman, VP of News for NBC 10 in Philadelphia. Chris is a true luminary and intellectual. Nonetheless, he faces an incredible challenge the likes of which would cause many HR professionals to cringe. Imagine if every employee on your staff had a following of thousands who truly pay attention to their every post or tweet. As VP of news, part of Chris's job is making the tough decisions that teeter at the edge of personal expressive freedom and the company's best interests.
In addition to Chris, our panel includes Alex Nemiroff of Archer Greiner. Alex specializes in Labor Law and he deals with issues surrounding social media on a daily basis. He'll share some recent cases and how labor law is evolving to address social media issues.
We'll also hear from Deb Myerson, Licensed PI and paralegal for Intelysis. Deb uses the Internet, among other tools, to screen candidates for positions to report back to the employer.
Gary Finger, of CSA Consulting will will highlight the strategies and legalities of investigating your employees.
Learn about the wealth of information that can be found out about anyone, even you... from your ebay purchases to your Amazon reviews, you'd be surprised how can be learned from the Internet.
The event starts at 8 am with a full breakfast (yep, including eggs!) at Elite Caterers, located at 333 Preston Ave in Voorhees, NJ. Cost to attend is $20.
If you have a business, or have employees, don't be afraid to sleep at night. Learn about the nightmare....this is one event you won't want to miss.
More info at www.voorheesbusinessassociation.com