5 Tips For A Sexy Website...
Posted by Jody Raines
Do you want to spice up your Internet marketing life and create some steamy sizzle on your site? They say that sexy sells... and lets face it, you want your website to attract more than furtive 
glances.
If you are struggling with what to do, to enhance your website's shape, and get back into the Google groove, here's a list of 5 to get you started:
1. Shake it up. When you put that old site together, you were logical and you covered all the bases. You wanted the reader to move through the site, starting at "Home", then logically reaching a conclusion at "Contact Us". Surprise - it doesn't work that way! Readers are not logical, and they don't want to read every word. What they want is what they are seeking - a slim-downed and attractive piece of the site. Focus on a sub-category of your business and define the keywords your clients may be using in their Google search. Every page should be unique and considered a landing page, with a clearly identified message and target. The more specific your pages and content, the better you will look in the eyes of your customer.
2. Trashy or Flashy? Google announced recently that load times for your site are now a metric that will be taken into account for your ranking. Slow dancing is sexy, slow sites are not. Why lose points on a site that is all show and no go. Simplify and streamline your page so it loads quickly. Of course if you prefer a site that is a beautiful monument, that's an option. On the other hand if you prefer a site that has hot leads, through traffic and conversion, go fast and keep it elegant.
3. Give it up. Yep. That's right, we are going to give away your secrets for free. Why? Because that's the reason your clients come to the site. They are seeking answers, and our goal is to position you to answer their questions. Of course, there is always more to know - if you client had all the answers they would do it themself. Maybe it's a webinar, maybe an ebook, or a guide? You have the answers... So, get started on a mission to position your content to appeal to your customer's needs.
4. Establish a relationship. Today's marketing is not just about telling your audience, it's about sharing with your audience and listening. Are you ready to listen? Do you have a way to monitor your brand? Are you able to make changes to your site as you learn more about what will appeal to your potential customers? Maybe now is the time to put together a site that will be more responsive or pro-active. It's the new way to do business in an Internet world.
5. Make the First Move. If you are waiting for clients to find you, it may take a long time. Organic SEO means creating compelling content that is keyword rich and appropriately positioned. Even though some clients will find you, think about where your clients may be and reach out to them. If you have a blog post that may appeal to a group, don't be shy - but tell the group you have some hot tips to share. But don't be salesy - that will backfire.
Overall, it's important to communicate and share. Offer great content, optimize your pages and blog, blog, blog.
WebMarCom is an Internet strategy and Web Marketing Communications Agency based in South Jersey and Philadelphia.