WebMarCom Blog: Focus on Web Marketing Communications

 

1.  Credibility.  Based upon the less formal structure of a blog, your articles can encompass a wider range of  ideas for utilizing products and services as well as share how-to's and guides.  Generally, people turn to the Internet when they start to research their purchase, and the blog articles are a great way to answer questions that someone early in the purchase cycle may be asking.  

 

2. Links. A well done Blog will feature the type of content that people and sites want to share with others.  Some of the types of articles that you'd find on a blog are lists of links for resources, great how-to's and references for the rest of us.  Sometimes blog posts can be controversial, and get attention on a more viral approach by being shared and discussed by others.  This activity results in in-bound links, more than the factual information typically presented in a web site. 

 

3. SEO. Blogs can be written by cleverly incorporating keywords into the article.  Whether the goal is to be number one on Google, or whether it's to be found for certain keyword phrases, adding a blog post is like adding another page of content.  As long as the info is presented in a readable and enjoyable format, it can add great value to be found in Google and to improve keyword ranking.  

 

4. Anchor Text. One way that Google can distinguish what a page is about is by anchor text that links to the page.  While you may not be able to control anchor text from outside sources, you can control anchor text within your own website. By using keyword phrases or keywords as the anchor text to link to pages within your site, you are reinforcing the optimization of your page content. 

 

5. Fresh Content. Frequent updates to the site result in more frequent indexing by the search engines.  While the company website may be somewhat static with the exception of new product additions, a blog is updated regularly.  The fresh content not only lends the opportunity to add keywords and links, it also serves as an opportunity to improve ranking for your site.  

 

If you haven't added a blog yet, it may be time to start blogging.  If you already have a blog and haven't actively been posting, keep in mind that it's never too late to start.

Make a resolution to improve your site's Google Ranking and Alexa ranking performance by adding a well-focused blog with interesting and timely content.