7 Great Tips to Improve Website's Effective Call-To-Action
Posted by Jody Raines
You may have heard about the importance of Search Engine Optimization. It's so important to be found online. Just about every client that I meet tells me that their goal is to be "number one on Google". That's terrific. I do hope that they get to number one on Google for whatever they hope to be number one for! But is that enough? What happens when you are finally found? What action do you want your visitor to take once they find you? 
That's so important, yet, so many websites are built and crazy sums of money are spent on SEOCall-To-Action"!
Every website should have a goal; an action visitors should take. Whether the goal is to request an ebook, a podcast, a webinar invite, or ultimately make a purchase, there must be a compelling call-to-action for the visitor.
What is a 'call-to-action'? A call-to-action is the offer that your visitor reads or responds to. It can be copy or a graphic on your website that encourages action. To increase conversions on the website, a compelling, well-thought-out call-to-action can do wonders.
Some of the best designed call-to-action designs incorporate these points:
1. Create a sensation of Urgency
A limited time offer or limited number of attendees helps to create the sense that if the visitor pauses or does not respond at that time, they will miss the opportunity.
2. Name that price
A nebulous offer is less appealing than a clearly delineated one. Offer an upgrade or package.
3. Define what will happen next
What should the client expect - what is the reason for them to submit their information? Will they get an email, an invitation? Define the result.
4. Graphics help
Bold designs and action-images enhance the appeal for the action.
5. 'This is the spot'
Use graphics and design to make 'the spot' appealing. Use hypertext links or otherwise define exactly where the action is to take place.
6. Making it a bold statement
A well designed and attractive element is fun to click. Make the button bold in color and notice-able.
7. Position, Position, Position
Most people scan a page in the form of a letter "F". Across the heading, down the left side, back over to the right side. Position the button above the cut off of the bottom of the site, so it's visible when the site first opens. Also, preferable to position on the right side or center of the page, so its along the way your eye naturally travels.
Bottom line, a beautiful site is wonderful to behold. An effective site is optimized for the search engines as well as optimized for the goals of the site. Make your website effective and functional.
with little thought given to one of the most important aspects of the website - the "
WebMarCom is an Internet strategy and Web Marketing Communications Agency based in South Jersey and Philadelphia.