10 Super Effective Link Building Tips Recommended by Google
Posted by Jody Raines
Search Engine Optimization is important for every website. It's the art and science of positioning a web site to be found in the search engines for specific keywords. Everything else being equal, the authority that your site builds through incoming links will differentiate and elevate your site in the ranking race.
So, what is the best way to build links? According to Matt Cutts of Google, there are ten ways you can effectively build links. He doesn't recommend all of these, but they all work:
1. Original Research. This can be as simple as keeping a diary of how effective your outbound email is, and what seems to get more opens or click throughs.
2. Newsletter. Information that you share in the newsletter is a great source for inbound links.
3. Social Media. Participating in the conversation in Twitter, Friendfeed and Facebook (among others) is excellent for link building. Get to know your customer and spend time where your customer is.
4. Get a blog. Establish yourself as an authority. Build up your blog to become a resource of information. Post great content or things that you find interesting or humorous.
5. How to's or Tutorials. Share information on how to do something and others will link to your info.
6. Build a resource or service. Open source applications that are posted have many inbound links and traffic. Do the work once, and they will come.
7. Good site architecture. Make sure your site can be crawled and indexed. Make it easy to get to your pages and be bookmarked.
8. Make a few videos. These can be simple as talking, but they are effective for generating inbound leads.
9. Controversial posts. This is not recommended, but it can be effective. Posting something controversial can get a conversation started.
10. Lists. Building lists of resources is also not recommended but can be an effective way to build incoming links.
To hear more about effective link building, here is Matt Cutts of Google explaining his thought on how to be effective:
WebMarCom is an Internet strategy and Web Marketing Communications Agency based in South Jersey and Philadelphia.