Posted by Jody Raines
Social media marketing is important as part of an effective internet strategy and website tool. As an Internet Marketing Strategist, part of what i do on a daily basis is assist my clients with using tools such as Twitter as part of an overall plan. Sometimes it's 
interesting when a client feels they are already doing something correctly, to show them that there are ways to improve the ROI of their internet investment.
I had a conversation with a client today about Twitter. Yes, they have a Twitter account, and yes, they've done some tweeting. However, a quick look at their account, and I knew instantly that they were struggling how to use Twitter.
Social Media marketing is not much different than regular marketing. To some, because social media marketing is new and it's a bit geeky, it's foreign territory. The idea of communicating over the Internet is where they get hung up. They open an account, maybe even create a profile, then they get 'tongue tied' (or more appropriately 'finger tied') because they don't understand the protocol.
In this instance, the stream of tweets indicated that something was glaringly missing.
What was it?
Every statement in their carefully crafted 140 character tweets was presenting their business well. They did a great job.
Bottom line: Doesn't matter how great of a sale you have... No one is listening to your tweets!
But wait, they did have about 200 followers, who they were sure were hanging on every tweet, just fascinated to see what was coming next.
Reality check. No one is listening!
You can have a zillion followers and if you do not have any interaction, you can be sure you are tweeting to no one.
So, how do we remedy this? What's the cure? And how do we use Twitter to make it an effective tool for business?
Jody's Top 5 Tips For Effective Twittering:
1. Figure out who you want to talk with. Let's say you can identify people based on their interests or their geography, or even by their company. If you can do that, do you think you can find a few people who are interesting to communicate with? If the answer is yes, there are ways to do this, in my next post, I'll give you some tools that help.
2. Once you figure out who you want to listen to, follow them. What I like to do is read a few of their posts to get an idea what they 'talk' about, then possibly ask them a question or respond to one of their posts. This has nothing to do with business, it's simply a way to get on their radar.
3. Build your following by aligning with influential Tweeps. Some of the twitteratti have so many followers that they don't check who they are or are not following, therefore if you would like a reciprocal relationship, it's important to let them know that you exist. The simplist and easiest way is to say 'hi'. Re-tweeting is also effective (RT) and follow friday is another great way to pay a compliment (#FF or #FollowFriday).
4. Listen to the conversation by using a 'Twitter Client' such as Seesmic, Hootesuite or Tweetdeck. These interfaces enable to you follow and monitor specific people that you organize into groups. It's much easier to scan these if you organize your followers by category. It's also easier to jump in and out of conversations.
5. Don't just talk about your business. Use the 70-20-10 rule where 70% of the time you are being social, 20% of the time you are sharing information and just 10% of the time you talk about what you do.
The KEY is to establish relationships. And here is the gold at the end of the rainbow - by establishing these relationships, when you have something you need to get out there, to a huge audience, you can ask for the ReTweet... which has two huge implications:
1. Your message will be conveyed to the followers of your followers - a much much bigger audience than your followers alone.
2. The impact of someone extolling your virtues (or your company's virtues) is much much greater than your telling people just how wonderful you are. This takes on the tone of a recommendation or "Word Of Mouth" advertising, the most powerful advertising you can generate.
But don't take my word for it. Try some of these tips and then let me know if they work for you. Also, if you have additional tips on how you use Twitter to make it effective, I'd love to hear about them.
Send me a tweet @Sunswept next time your on Twitter and let's connect!
Posted by Jody Raines
When it comes internet strategy and social media marketing, one of
the most powerful tools in the tool kit for businesses is Linked in. Linked in is especially great for B 2 B marketing. Bottom line, I can tell you how valuable it is, but you actually have to invest the time to use it to see what I mean.
I have friends and contacts from many places, including companies where I've worked, groups that I network with, friends and acquaintances, relatives and social groups. Some of these connections were from long ago on a planet far far away, but Linkedin helps me stay in touch!
One of the coolest things about Linked in is that it is a "living breathing" directory. Even when someone changes companies, or positions, I find out as soon as they change their profile! In the old days I used to lose track of folks, now they keep me in touch so I don't have to.
Last week, I taught a program for Rutgers University, Family Business Institute, that focused on how to effectively use social media for business. The enthusiasm from the attendees as we discussed Linked in and how to use it was so rewarding. That prompted this blog post, since I figure the info is great to have, and once you start using it, you'll be asking for more... (And believe me, I do have more...)
For starters, I'm sharing some of the most effective "power tips" for Linkedin to get you started... Stay tuned for part II!
5 tips for using Linkedin for your business and lead generation:
1. Announce what you are up to:
Linked in has a great little place where you can post your latest accomplishments or links to your latest blog post. This is a wonderful way to get exposure if you are hosting an event, or speaking. Keep in mind that this message must be brief.
I did link this with my Twitter account, but I'd caution that I use Twitter and Linkedin VERY differently! It's not OK to post every tweet on Linkedin... in fact, that would be quite unprofessional. So use caution when linking different social media platforms together to observe the appropriate protocol.
2. Optimize your profile:
One of the simplest things you can do with the greatest return is to optimize your Linkedin profile. If you work with websites, you'll recognize the value of a keyword and of anchor text. So, take a hard look at your verbiage in your profile, and rewrite it using one or two powerful keywords that you want to be found for! Linkedin shows up in GOOGLE, so this is a powerful, yet simple change to make.
3. Make your anchor text count:
Another simple thing you can do is to change your company and blog from "My Company" and "My Blog" to something that can work as anchor text for your website. To do this, go into your profile and edit the settings. Where you currently have a link for your website, chose "other" then use anchor text to link to your site. Take a look at my profile on Linkedin (and connect with me!) to see what I mean.
4. Join Groups:
Groups are a terrific way to connect with people you don't have a connection to. What do I mean? Well, if you don't know someone yet you want to connect with them, you will be challenged for their email address. If you both belong to a group, you can identify that group and you don't need to have the email address! Also, it sounds more like a warm intro if you both share a group, doesn't it?
5. Ask for intros:
If you are connected by one or even two degrees, you can ask your connection for an introduction. Be sure to write a great letter to the person you targeted - which focuses on why they want to meet you and the value you offer. To simply create a sale-sy note will wind up shooting you in the foot - the person you asked to make the introduction will likely not forward the request, and if they blindly did forward it, they stand the chance of losing their credibility with the recipient of the request.
Drop me a note or post a comment here if you have other tips that you've found helpful and would like to share.
Sharing is a good thing!
Posted by Jody Raines
Much has been said about Twitter over the last four years since it was created. Whether you like it or not, use it or not, you have to admit, that Social Media and the micro blog changed the way we get information, share information and communicate.
In fact, a recent article published in Information Week states: "Twitter has evolved into a major distributor of timely information, as opposed to a social network, making the microblogging site an oracle on the future of news, a recent study shows."
For the record, I agree that Twitter can be compared to the media, and I've often used that analogy as well. It is more social, but nonetheless, it is similar to a broadcast media but more powerful due to the word-of-mouth transformation that re-tweeting conveys to the 140 character micro blog statements.
In other blog articles, I've shared my thoughts about inbound marketing and using social media as a tool. The purpose of this article is very specific. This is a how-to that shares some real insight into using Twitter for competitive intelligence.
Why would you use Social Media for competitive intelligence? If you subscribe to the philosophy that "Twitter is a waste of time" or "I don't want to know what you had for lunch today", then clearly you are missing the power of this amazing tool. The wealth of info is truly better than any broadcast or website. If the broadcast stations are not monitoring Twitter, they are missing the boat!
Here's why I feel Twitter has changed the information landscape:
- Real time information
- Breaking news before the traditional media has the info
- If Twitter is set up properly, the information comes right to you!
If you aren't sure how to use Twitter, follow these step by step instructions, and you will be amazed at how much real info you can dig up on an industry, a company, or a person... Sometimes the info is more than they would want you to know!
1. Set up a Twitter account. To do this, go to Twitter.com. My suggestion - use your name or use your company name. Also, be sure to set up your profile and use your picture. You can even get a free background using Twitbacks.
2. Use a Twitter Client to set up your monitoring. There are three that I recommend:
Seesmic is a great platform... It's easy to use and it has some features that make it much easier than the Twitter interface. Loic LeMeur has made some terrific advances that make Seesmic a "Social Media" platform and not just a Twitter client. The ability to interface with multiple social media programs in one place with plug and play capability add to the value and future value of Seesmic as more than just a Twitter client.
Tweetdeck is a platform that is downloaded and which is resident on your computer. It's efficient, but its a memory hog, so if you are someone who typically opens a ton of windows and taxes the computers RAM, it may not be the best choice. That being said, Tweetdeck is still a favorite of many Tweeps because it has a reliable interface and it's easy to use.
Hootsuite has made some great changes and it enables multiple people to manage a Twitter account. I recommend Hootsuite for my corporate clients who want to have an account that can be accessed from multiple laptops and which can be manage by mulitple associates. It also has the advantage of interfacing with Facebook, MySpace and Linkedin in addition to Twitter.
All three platforms can handle multiple Twitter accounts and multiple columns. It's the column feature that you want to be sure to have available.
3. Create lists of people or companies that you want to follow. By dividing your Twitter stream into lists, you can easily follow and identify what is being discussed and seperate the relevant discussions from the 'noise'.
4. Create columns to follow your lists or to follow specific relevant keywords - whether you are interested in a brand or company or product - you'll learn what's happening with your targeted keyword or companies before the information hits the general public.
5. Use tools like Tweetscan to monitor what the conversation for relevent data or keywords, and have the information RSS fed to your inbox.
Keep your eyes open for new and improved Twitter and social media monitoring clients - case in point, Microsoft will introduce Spindex, a late entry into the market, but with the Microsoft name, this could be an important contender.
Overall, Twitter is one of the most powerful tools today for real time reporting and status updates. The strength of the collective input by the user community coupled with increases in popularity as well as improved search techniques make Twitter an invaluable ally in the competitive intelligence and business intelligence arsenal.
Posted by Jody Raines
Are you listening to your customers? Do you know what's being said about your company - good or bad? Are you Tweeting? On Facebook? Linked in? What's the last story you thought was Delicious?
The scary fact - a viral derogatory message can be shared across the Internet faster than a 140 character re-tweet!
Case in point: consider the recent viral Facebook trend where bra colors were suggestively referenced in several women's profiles. The fun part of the post - no one said why or what it was, simply a color. Staggeringly, some men, who didn't understand what was going on also posted "nude" or "eggshell" without a clue what they were referencing. As more and more people jumped in on the action, random bra colors started ranking in the top ten Google searches!
What does this mean for your business? You don't sell bras? Imagine that it wasn't bra color, but something about your business that was being shared. Something unsavory. That you are not happy about. Being Tweeted. Facebooked. Virally.
Who would have thought bra colors would be so viral?
And of course, you remember the Domino's Pizza incident - where a couple of renegade employees posted a derogatory video that went viral and caused the company an incredible amount of damage - lost sales and lost customers.
Unfortunately that scenario is not farfetched.
In a time when Social Media is measured by your Twinfluence and Facebook has over 400 million subscribers, not understanding the tools is risky business.
Social Media Marketing (SMM) has become a necessary tool for marketing today's business. Utilizing the principals of inbound marketing a social media marketing consultant can help you increase the effectiveness of your website by complimenting it with Social Media Marketing. The Internet as an effective way to reach an audience through "Inbound marketing" has evolved where it becomes a tool to level the playing field between big business and smaller businesses.
Rutgers University is hosting a Roundtable on Social Media Marketing to be held on Tuesday, March 23rd at 8:30 am. I'll have the distinct pleasure of speaking to a group of Family owned and privately held businesses about the power of branding through the Internet and how to harness it's power to speak with your customers. (there are still openings, and you can still register)
Small, privately held companies have an advantage when it comes to Social Media. A dynamic small business can be responsive to their customer and can effectively create an online presence or respond to an online menace. Especially because the decision cycle is shorter than the large conglomerate, the small business owner who grasps the strategy is way ahead!
The group at Rutgers will learn secrets and strategies to effectively use Twitter, Facebook, blogging and LinkedIn in conjunction with their website to position their business, achieve greater visibility through search engine ranking, and tips on how to make their website a lead generation magnet.
Registration for Rutgers' University Social Media Forum featuring Jody Raines, WebMarCom
Rutgers University
Family Business Institute
Waterfront Technology Center
200 Federal Street
Camden, New Jersey 08102
March 23rd, 2010
8:30AM-10:30AM
Conference Room B
Posted by Jody Raines
Search Engine Optimization is important for every website. It's the art and science of positioning a web site to be found in the search engines for specific keywords. Everything else being equal, the authority that your site builds through incoming links will differentiate and elevate your site in the ranking race.
So, what is the best way to build links? According to Matt Cutts of Google, there are ten ways you can effectively build links. He doesn't recommend all of these, but they all work:
1. Original Research. This can be as simple as keeping a diary of how effective your outbound email is, and what seems to get more opens or click throughs.
2. Newsletter. Information that you share in the newsletter is a great source for inbound links.
3. Social Media. Participating in the conversation in Twitter, Friendfeed and Facebook (among others) is excellent for link building. Get to know your customer and spend time where your customer is.
4. Get a blog. Establish yourself as an authority. Build up your blog to become a resource of information. Post great content or things that you find interesting or humorous.
5. How to's or Tutorials. Share information on how to do something and others will link to your info.
6. Build a resource or service. Open source applications that are posted have many inbound links and traffic. Do the work once, and they will come.
7. Good site architecture. Make sure your site can be crawled and indexed. Make it easy to get to your pages and be bookmarked.
8. Make a few videos. These can be simple as talking, but they are effective for generating inbound leads.
9. Controversial posts. This is not recommended, but it can be effective. Posting something controversial can get a conversation started.
10. Lists. Building lists of resources is also not recommended but can be an effective way to build incoming links.
To hear more about effective link building, here is Matt Cutts of Google explaining his thought on how to be effective:
Posted by Jody Raines
So, youve been eyeing social media, have you? It's sexy, hot and young, I don't blame you. What a seductive approach to communicate...
Yes, its fast. But not neccessarily cheap or easy. 
Fast - you can reach an audience within moments which, through retweets can become viral quickly.
Cheap - it doesnt cost more than your time. But that's where the cost starts and the easy part ends...
Easy - It's easy to open an account, but maintaining the relationship and building trust is where the effort pays off...
There is a protocol with social media that makes courtship more than mere stolen moments.
Social media demands your attention.
But does all that attention mean giving up your current relationship with traditional media? Not neccessarily. Although to some extent, that relationship has us putting out and putting out, and just not getting a lot back. Not like it used to be when that relationship was new.
Slowly but surely the flirtation with Social Media becomes a full-fledged relationship... first, we 'stumbled upon' a social conversation, then more than a few titillating tweets, and suddenly its a rendezvous with Facebook, a LinkedIn linking... Social media, well it was 'delicious'! And the attention, well, we could 'digg' it.
So, does that mean we have to divorce our advertising campaign in order to begin a love affair with... (dare I whisper this?) Social Media?
But how to keep it HOT and vibrant? To this end, a list of 5 tips for a steamy relationship with social media marketing:
1. Be easy, not sleazy. You know you want it shared, so add share-to-social buttons on your website, your email campaign. You want your brand message to be passed among your brand advocates.
2. Stimulate and make it entertaining. Unless your message is fun, compelling or informative, don't expect it to be shared. Social content must be entertaining in order to stimulate viral sharing.
3. Shamelessly seduce your customer's testimonials. Let them be part of the conversation. Reward their positive reviews.
4. Embrace your brand's identity on social platforms. Understand you can't control what's being said, but you can share in the conversation and participate.
5. Be social, be real, be transparent and raw. Let your audience know who you are. Transparency is critical. Then, relax and enjoy the notoriety and spice that a young, fresh powerful digital marketing program can bring to your older more traditional relationship.
Posted by Jody Raines
Hub
spot, the award winning software that enables small and mid sized businesses to compete with large corporations on the Internet had a webinar today for partners and prospective partners. Brian Halligan, co-founder and Pete Caputa, Partner Relations Director shared their vision of how marketing is evolving and suggested that today's marketer's must evolve as well.
Partially based upon personal observations that traditional promotional methods and advertising were not working, and partially based upon the experience of an Internet program that was working, Halligan and his to-be partner, Dharmesh Shah put together the foundation of a strategy that would become the prototype for Hubspot. Halligan and Shah met while attending MIT.
According to the website "The founders of HubSpot® met at MIT in 2004. Both were interested in the transformative impacts of the internet on small businesses and were early students of web2.0 concepts. The discussions and early work were on-going for two years and in June of 2006 the company was officially founded and funded."
So, although Hubspot was founded just three years ago, the company has experienced geometric growth to it's present level of 2,300 subscribers. Part of the success of the program is based the (killer software) "marketing application and great advice Hubspot offers to small businesses enabling them to leverage the disruptive effects of the internet to "get found" by more prospects shopping in their niche and to convert a higher percentage of prospects into customers.
Most small businesses have a website that behaves like their old paper-based brochures, but just sitting online. It is rarely updated, is not given significant visibility by the search engines, has low traffic levels, does not encourage return visits, does not enable/track conversions, etc. What HubSpot does is transform that relatively static website into a modern marketing machine that produces the right leads and helps convert a higher percentage of them into qualified opportunities."
During today's presentation, Halligan described his experience with media and his observations of how much it's changed; In the mid 1970's, he shared how his family would gather around to watch television together. When a commercial came on, they would watch it, and perhaps even comment to each other about the commercial. Companies like Procter and Gamble and McDonald's built their brand and were very successful with broadcast advertising.
However, fast forward fifteen years later, there was his father, 'clicker' in hand, and when a commercial came on, the channel surfing began. No longer was the commercial king of the airwaves.
Today's marketers, must adopt an inbound marketing approach. Inbound marketing is a combination of search engine optimization, careful keyword rich content creation, link building, ongoing evaluation of performance and massaging the content, blogging, social media including Twitter, Facebook, LinkedIn, Google Buzz, YouTube, Flikr, Digg, press releases, pod casts, landing pages and compelling call-to-action offers. Content that is found and which appeals to the target audience, so much so, that they volunteer their contact information in order to be added to mailing lists and rss feeds.
A lead nurturing program is also incorporated into the software, which makes it a system that has a provable ROI.
The focus of the announcement today is for a special section where Hubspot Certified Partners can share their expertise with businesses who want the power of the Hubspot platform, yet don't have the expertise or the time to devote. Programs are offered, such as "Do Hubspot For Me", with pricing and metrics for customers to select a marketing partner to work with.
Disclosure: WebMarCom is a Certified Hubspot Partner and we are excited to be associated with such a professional organization. As an independent Marketing Agency, we can elect to work on any platform. We are honored to be one of 30 Hubspot Certified Partners, and to offer our services to clients and potential clients who would like to experience the power of the Internet through a trial. WebMarCom is the only Hubspot Certified Partner in Voorhees or Cherry Hill, New Jersey, and in the Philadelphia Metro Area.
Posted by Jody Raines
Wow. One more inch and we'll have a new record! After 27 inches of snow on Saturday, why is Mother Nature adding another snow/rain mix for us?
So, what's a snowed in business owner to do? Bemoan the weather or be proactive? Here's a list of 5 things you can do to promote your business while snowed in!
1. Sign up for Twitter. Connect with people you've not had a chance to connect with. Yes, it's frightful out side, but you are not the only person who is snowed in! Plus there is a whole part of our nation where the weather may be sunny and warm. If you haven't started, try downloading my podcast- How To Tweet Like A Master. It's full of ideas for managing your Twitter account as well as how to develop a Twitter following, how to connect with others, what to say on Twitter, how to say it, and how to create a custom background for your Twitter profile.
2. Create a Facebook Page for your Business. It's not a difficult thing to do, but it can be confusing. Today is the day that you can take the time to work through your Facebook Page setup. If you already have one - post some comments. Your Facebook page should be informative and helpful.
3. Use YouTube. It's the 2nd most popular search engine. Take a video of your snowfall and post it on YouTube. It's not difficult. If you have a video record function on your mobile phone, you can take the video on the go... Today's a great day to learn how to use it! For a fun exercise, try uploading pictures to animoto.com and select from their music to create a custom thirty second video. Then upload the video to YouTube. Here's an example of one that I did.
4. Explore Live Streaming video. I love UStream and it has some neat functionality. One of the best users of this technology is Adam Sokoloff and the team at Sunrise Signs. They took live streaming video of a vehicle wrap, and they are adding new content on an ongoing basis. Check their stream out: http://www.ustream.tv/channel/sunrise-signs-live
5. Set up your blog. A blog is a great way to add new content to your website. As a Hubspot Certified Partner, we are always looking for methods to improve conversion and generate leads. A recent Hubspot study shared the following:
"A study of 2,168 HubSpot customers shows that businesses that published at least 5 blog articles in the last 7 days draw 6.9 times more organic search traffic and 1.12 times more referral traffic than those who don't blog at all."
So after you've done your first round of shoveling, take a few moments and enjoy exploring Social Media Marketing and Inbound Marketing with some of these neat programs. As always, please add comments or thoughts, and start today, while you are snowed in, to take your business to the next level...
Posted by Jody Raines
Argh. Are you tired of Cold Calling? Another week of rejection on the phone?
Recently, when I attended the Voorhees Business Association lunch, one of my business acquaintances was sharing his frustration with making fruitless calls. It occurred to me, something is wrong with that picture...
Wouldn't it be a wonderful world if the leads came to you instead of doggedly pursuing them? Imagine a business where potential clients volunteer their contact information and even request you call them when they are ready to buy! Even more exciting, imagine that there are so many of these leads coming in that you barely have time to respond to them.
What's a sales person to do?
If your company is smart, they'll get on the band wagon of a new wave of Internet Strategy called inbound marketing. Inbound marketing in a nutshell, is positioning your website in a way that it becomes a lead magnet... But let me explain...
As an "Internet Strategist" my role is to help businesses take advantage of the power of the Internet to get found. How? The method I use is not really a secret, and I'm happy to share this with you.
Formula for inbound success on the Internet:
1. Develop your website with correct architecture. If your links are broken or your code is 'funky', you risk Google or Bing or Yahoo spidering your site and penalizing it. Make sure that your website is constructed correctly, and if you are not sure, try using our website grader. You can find this at www.websitegrader.com
2. SEO is important, but content is KING. Do you have a blog? Are your pages optimized? Is someone checking to be sure that you are being found in searches? What terms would your customers be using?
3. Are you posting comments and articles? Using Social Media? When did you post on Facebook last? How is your Linked In account holding up. Has your business created a Linked In business profile? Are you Tweeting on Twitter and if so, are you tracking the clicks on the shortened URLs?
4. Once you've been found, do you have a call-to-action that is compelling? Are potential customers sharing their contact info with you?
5. Who does your lead nurturing? What is the system you are using to follow up when someone submits their info?
SO much to do, so little time.. but if you consider that most people will search the Internet before making that large purchase, it makes sense to be found, and it makes sense to connect.
In closing, keep us in mind if you'd like a plan to help put an Internet marketing and strategy program together for your business. In the meantime, put your rap hat on and enjoy the video...
Posted by Jody Raines
The age of social media and viral video has changed the complexion of business communications.
Your employees are Twittering, posting on Facebook and "connecting" through Linked In. Should you condone this behavior or censure it? How does social media in New Jersey and Pennsylvania impact the way businesses go-to-market? And should it?
Many sharp business leaders are struggling with this question.
At a recent breakfast meeting, when Bob Earl, President of VBA (Voorhees Business Association) and owner of Express Personnel asked me to think about a good topic for the VBA to present, it sparked a passionate rant about the public relations nightmares that social media could foster. Imagine workers complaints about quality virally expanding through the Twittersphere. Or a disgruntled employee's criticism being re-tweeted with geometric progression. It's terrifying how vulnerable a company is these days.
So, what's a CEO to do?
Cut off the Internet? Hmm. That doesn't seem right. The Internet is full of good information and represents a valuable way to reach potential clients.
And hence an idea was born: To put together a panel of experts to discuss their perceptions of how to legally deal with Social Media from an HR perspective.
On February 10, at 8 am, I'll be moderating a panel which will focus on this issue. Our keynote speaker is Chris Blackman, VP of News for NBC 10 in Philadelphia. Chris is a true luminary and intellectual. Nonetheless, he faces an incredible challenge the likes of which would cause many HR professionals to cringe. Imagine if every employee on your staff had a following of thousands who truly pay attention to their every post or tweet. As VP of news, part of Chris's job is making the tough decisions that teeter at the edge of personal expressive freedom and the company's best interests.
In addition to Chris, our panel includes Alex Nemiroff of Archer Greiner. Alex specializes in Labor Law and he deals with issues surrounding social media on a daily basis. He'll share the state of the law as it exists and has evolved with regard to rights and ownership and usage.
We'll also hear from Deb Myerson, Licensed PI and paralegal for Intelysis. Deb uses the Internet, among other tools, to screen candidates for positions to report back to the employer. Deb will point out the wealth of information that can be found out about anyone, from ebay purchases to Amazon reviews, you'd be surprised how much you can learn.
Gary Finger, former Voorhees Mayor and former member of the Voorhees Township Committee is also an expert with pre-hire screening. Gary will highlight the strategies and legalities of investigating your employees.
The event starts at 8 am with a full breakfast (yep, including eggs!) at Elite Caterers, located at 333 Preston Ave in Voorhees, NJ. Cost to attend is $20.
If you have a business, or have employees, this is one event you won't want to miss.
More info at www.voorheesbusinessassociation.com