WebMarCom Blog: Focus on Web Marketing Communications

How Internet Strategies Are Different Than Web Development

Internet strategies is a term that many are starting to adopt. As an inbound marketing consultant who has worked in both a website development environment and a tradtiional marketing environment, I can see how someone who is unfamiliar with the concept of Internet strategies may believe that these two skills are the same.  They are similar but a recent website development project has clearly punctuated the differences to me.  The customer was blown away by the website design... however the website design was created by an old school designer who is not as familiar with the dynamic way web marketing and internet strategy can lead to inbound lead generation.

So what is the difference between "Internet strategy" and "web design"?

Let me share the highlights of how these skillsets vary:

1. Web design versus SEO.  The website developer understands great web design. They are an expert in code and probably have a strong photoshop skillset.  What they may not understand is how SEO impacts web design. On this recent project, the designer created a static home page that would work well in Cold Fusion or HTML based implementation.  Now that our clients understand the importance of keywords and search engine optimized content, this structured design becomes a dinosaur.  Plus the graphic heavy design does not lend itself to being indexed easily. 
2. Web design versus page load times.  We also know that Google penalizes long load times.  A graphic intensive site takes longer to load, and a flash intensive site takes even longer.  Human behavior dictates that people will click away from a website that takes a long time to load.  We are an instant generation and we want things to move quickly.  A screen that bogs down our computer's RAM is probably going add to the bounce rate.
3. Web design versus inbound marketing.  Internet strategies include the ability to dynamically change content to react to search engine results.  We can see who is viewing our content, how long they are staying, where they are going next, what words they are using... by incorporating this web analytic intelligence, we can continue to optimize content, add keywords, experiment with headings and content, and improve our site to garner more focused searches.
4. Web design versus web marketing.  The web designer creates templates for beautiful graphic web pages.  Their focus is on the visual presentation.  When it comes to ranking, the ongoing addition of content is secondary, at least to the designer I'm working with.  One of the most important aspects and fundamental inbound marketing components of this new website is the blog.  The designed opts to sacrifice the blog as a trade off for a stylized menu.  A compromise of repositioning the blog under another heading is an acceptable compromise, but I remain somewhat shocked back into reality that the designer would opt to bury the blog.
5. Web design verus social media.  I'm putting the finishing touches on the implementation of the design and realized that we do not have the social media icons on the Home Page. That's a "no no"!  Please do not compromise your ability to connect with your customers for a pretty website design.  If its' beautiful, but it doesn't produce leads, is it worth the investment?

I think the most shocking aspect of the reality check of a traditional old school web developer is that they don't seem to understand the importance of content and copy.   Appropriate keywords in the heading versus having a heading that is a picture is an example.   Assuming that alt text can be read be the search engines as well as content is another.  Suggesting hidden content to compensate for lack of visible content area is equally as appalling. 

So, why this surprise and shock?  Because when a marketing director or company executive is searching for an Internet strategy, they may not recognize that there is a difference between a web developer or a web designer and an Internet marketing company.   And even a company that has hundreds of the most beautiful website designs in the world may not be competent when it comes to positioning the website for inbound leads or generating new sales leads. 

True marketing return on investment is understanding the investment made in a website and then evaluating the business increase due to that investment.  Typically with the sites we work with, our clients start getting tangible leads in the first 3 months, with geometric increase in leads as time moves forward.

Yes, it's possible to have a great design and it's also possible to have a website that is a powerful marketing tool for developing a sales funnel.  If you want to know more, just ask us!

WebMarCom is an Internet strategy and Web Marketing Communications Agency based in South Jersey and Philadelphia.

Google+: The Missing Manual, Kevin Purdy, O'Reilly Media

Whenever an author attempts to capture the essence of an evolving and new social media site, like Google+, it's like the 3 blind men trying to define the elephant.  Each has a grasp of part of the beast, but you would need to have all the pieces to have a good idea what the animal is like in it's entirety.  That being said, Kevin Purdy, author of "Google+: The Missing Manual" published by O'Reilly Media does a decent job explaining the very basics of the service, however Google+ has clearly evolved with changes since the manuscript was published.

In fairness, the author does suggest that Google+ is in the process of changing and the reality is those changes have happened fast and furious and continue to happen.  The book does a fair job describing the rudiments of Google+ to an uninitiated social media neophyte, but is not a manual for someone who is immersed in the social media environment. 

What I like about the book is that it clearly shares the basic aspects of how to navigate through Google+.  Some of the features, like Hangouts are new features sets that are breaking ground vis a vis other social platforms such as Facebook.  For a person who has no experience in video capture, it may be helpful to be reminded to have good lighting or that the background will be in view - personally I found many of the sections to be filler info - very basic.

Originally I was interested in reading Google+:The Missing Manual because even though I am utilizing social media daily on behalf of clients, I figure there are always new tricks and twists that I may have missed.  I can share that there were none that I wasn't already aware of, which was personally disappointing, but I may not be reflective of the typical person who would look for a book like this to guide their discovery of the feature set within Google+.

On a whole, I'd recommend this book to a person who is new to social media. 

NOTE: I received a digital version of this book for review purposes.

WebMarCom is an Internet strategy and Web Marketing Communications Agency based in South Jersey and Philadelphia.

The 3 Reasons Branding Is Important For Internet Marketing

Branding is a business marketing campaign necessity.  Having a brand helps clients and prospects remember your company’s name and services and forms a comfortable association between your product and offer.  In an increasingly competitive market, utilizing branding techniques builds a dependable and trustworthy identity for your company, one that your customers and potential customers will rely upon when making a choice of product or service.

Understanding how to create a brand or identity utilizing Internet marketing strategy is important for businesses to compete in today's new media marketplace.  While creating a website that proves well in the search engine rankings is great, it's not the only mechanism or tool a marketer must have to build an effective marketing campaign that drives conversions.  Even the best seo will understand that if there is a disconnect between the keywords and the Internet presence,  you may have all the traffic to your site that you need, but conversions won't happen.

I recently was asked to do SEO for a a company that was concerned because they are not getting sales.  An evaluation of the situation was that the company's website had good traffic, and they were ranking for keywords that were appropriate.  So, why weren't they getting sales?  Frankly, it's because the branding was a disconnect with the customer's expectations. 

If you are offering a product that is handcrafted and upscale, you should pick appropriate colors versus offering a product that's popular and young.  With the handcrafted item, colors that are rich and luxurious like ivory and burgundy and sage would be appropriate.  With a youthful, popularly priced product, go for the brights.  In either case, the message and the look and feel should match to create a powerful brand message. 

Here are 3 key aspects to branding in today’s marketing:

1. Branding your website is the important first step. Understanding who your customer is and what their preferences are is important to identifying how to brand your website.  Especially if your color palette is inconsistent with customer expectations, you’ll find out pretty quickly that you’ve made a mistake.   Not only is color critical, it’s also important to create a user interface that reflects what your customer is searching for more than what you feel you want to present to the customer.  Having a website that’s all about “us” versus all about “you” is a common mistake. however having a unique graphic design, graphic logo, color theme and a smart targeted message will differentiate your company from the competition.  
2. Branding your Social Media is key to business engagement.  Recognizing your brand when connecting with social media reinforces your company message and identity.  Just having a Twitter account with the default icon is enough to inspire a lack of trust by potential customers.  You should brand all of your social media accounts to match the look and feel of your website consistently.  Facebook business pages, Google+ business pages and your Twitter profile are all part of a cultivated business brand that inspires trust and conveys branded messaging that is mutually reinforcing.  Utilizing social media also enables you to identify customer issues and react to them quickly - creating a rapport between you and your customers that wasn’t achievable before social media became a popular marketing tool.
3. Branding your business blog is important for developing credibility and authority.  The difference between a blog and static pages on the website is that the blog is a great way to position yourself as a thought leader and build content dynamically for your website.  The blog is used to answer questions and pose helpful ideas as opposed to selling your product or service.  Branding your blog to complement your website is an important approach to creating a brand identity.  Branding your company blog helps to establish your your business’ reputation as a valuable source of information.

Whether you are a small business or an enterprise, your marketing strategy is important, and now with the power of Internet marketing, it's critical that all components work in unison to build brand recognition.  What is your branding strategy?  Have you identified who your customer is and what their persona is?  How do you know that your marketing is working together to create a powerful brand?  Is it?

WebMarCom is an Internet strategy and Web Marketing Communications Agency based in South Jersey and Philadelphia.

Review: Javascript Step By Step, by Steve Suehring, O'Reilly Media

Javascript is a popular language that's used on many websites to make images and items interactive.  A basic understanding of Javascript is important for anyone who wants to develop websites and who works on the Internet. That was why I was particulary intrigued with a beginner book entitled Javascript Step by Step, by Steve Suehring, published by O'Reilly Media. 

The book is well written and serves as an excellent introduction to Javascript.  While programming can be a bit confusing to a non-programmer, the book was clear in it's explanations of concepts and terminology.  If you already work with code, this may not be as advanced as you are looking for, and if you work on a Mac, you may be a bit frustrated with the Windows orientation to the copy but taking the fact that it's a Microsoft based book, there are still some excellent nuggets of information. 

There were a few examples that may not be standards compliant in the book, and in most instances the author does identify these.  I did like the fact that the author also referenced Eclipse (open source) and made an attempt at crossing the non-Microsoft divide, although the book is really geared more to a Windows environment.

The book does have an introduction to AJAX and JQuery, but it's not an in depth tutorial.  That said, it is a valuable tool to learn what is available and where you may want to identify areas to learn more in another guide. 

Overall, a good tool for those who want to learn more about Javascript and who would benefit from the step by step approach.  If you are new to Javascript, this is an easy to understand read that will help you get started with some practice examples.  I am confident recommending this book more for Windows users than Mac users, but both will benefit if using the book as an introduction. 

NOTE: I received an electronic copy of this book for evaluation purposes. 

To learn more about Javascript Step By Step, visit the O'Reilly catalogue page. 

WebMarCom is an Internet strategy and Web Marketing Communications Agency based in South Jersey and Philadelphia.

5 Great Internet Marketing Strategy Resolutions for 2012

Internet strategy for 2012 has some interesting new twists over 2011.  For one thing, the introduction of Google+ has changed the landscape of social media and creating some new Internet marketing opportunities.  

I've spent some time thinking about what will be important in the year ahead, and consequently have come up with my list of top social media marketing and internet marketing strategy resolutions for the New Year:

1. Explore Google+.  If you haven't discovered Google plus yet, you are missing a terrific tool to interact, engage and share.  The Hangout feature is one of my favorite ways to connect on the Internet.   In Google+, you find people that you know, or want to know, or just want to follow and you add them to a circle.  As your network grows, you'll find more interesting people to circle.  I'd suggest starting with a personal account, and then adding a business page.  We'll explore Google plus and the rich relationships and opportunities further in a later blog. The resolution for Google+ for 2012 is to use it more and hangout more.  Stay tuned for info on Hangouts in Real Life!

2. More interaction on Facebook Pages. With so many people on Facebook, it's a must to have a Facebook business page. Don't make the mistake of creating a personal page for your business - a true Facebook business page has "likes" not "friends".  Facebook pages are great and they work well when you offer incentives to visit often.  Using random giveaways, we were able to boost the participation and interest in a client's Facebook page by 30% in just two weeks.  Of course, you want to be sure to understand the terms of service for offering contests or incentives on Facebook. The resolution for 2012 is better engagement and incentives for Facebook business pages.

3. Create more Twitter interaction.  Having a Twitter account is a great way to have your information captured by Google. Believe it or not, using keywords in a Tweet can help your website.  By creating good content then sharing with your Twitter feed with a link back to your site, some companies have been able to boost their position to #1 on Google for certain keywords for a short duration.  But Twitter is best used to engage and interact with others.  Using Twitter as a broadcast tool is a bad idea and will wind up having others stop following you. The best way to build a following is through engaging with others.  The resolution for 2012 is more Twitter interaction.

4. Create more and better content.  Having a blog associated with a website has become a must have. If you are not adding dynamic content on a consistent basis, you will lose the game of search engine optimization.  It's a fact that more and more content is added to the Internet on an ongoing basis.  Please don't misconstrue this to read that you should add content for content's sake - you really should add content that is something that people want to read, or that is helpful or insightful or useful.   To add content that is keyword rich but that doesn't say anything will ultimately not work well and can actually work against your website.  I caution you about blog services and ghost blogging that is ineffective.  Be sure that your ghost blog is written by someone who can competently write about your business and share information that is pertinent and compelling. Resolution to blog more often, and a minimum of once a week.

5. Do more Network IRL.  Going to the Chamber of Commerce, local business association, software user group meetings and other real life events is always a great way to make new connections.  That's why it's also listed as one of the New Years Internet Marketing Strategy resolutions.  Connecting with real life contacts through social media creates a different perspective.  I have to admit that many of my business connections have evolved into true friendships because of social media and Facebook... and also I've made close new business friends who initially were social media connections.  Resolution for 2012 to get out to more real life meetings and re-affirm those relationships.

Creating an effective Internet marketing strategy for 2012 begins with taking a look at where your business is and then planning where you want to be. Internet marketing is very effective when done correctly.

What are your Internet marketing strategy resolutions for 2012?  Do you agree? Have additional tips? 

WebMarCom is an Internet strategy and Web Marketing Communications Agency based in South Jersey and Philadelphia.

Business Marketing Plan 2012: 10 Social Network Must Do's

Marketing plans for the new year begin in a couple of weeks.  If you use a calendar year for your marketing programs, that doesn't give you a whole lot of time to put together your plan!  Marketing activities are like a dance - you want to be sure you know the steps and you look good doing them.  No one wants to step on their partner's or business associate's feet! 

New media and social media have become the darlings of marketers, and yet b2b marketing is still struggling for ways to incorporate social media into a marketing plan.  

To help plan your most effective marketing schedule ever, I've put together a list of the top 10 social networks MUST do's to begin 2012 on the right foot. 

1. Evaluate your website.  What? This first concept is NOT about social media, however if your website is not indexable or does not have appropriate content or effective Call-To-Action devices, your social networking activities are driving traffic to a site that is not going to be effective for lead generation or conversions.   First step is evalute to be sure your site is up to snuff. 
2. Have a blog on your website.  Blogs are important to share thoughts, ideas, concepts and add relevant content on tna ongoing basis.  If you don't have a blog,  you are missing a step.   In fact, Hubspot* notes that 55% more website visitors come to the sites of companies that blog.  Yes, it's that important. 
3. Be sure you have a Twitter account.  Twitter is still one of the top social media platforms. I find it useful to connect and follow and get information quickly. It's also a way to share information quickly and can amplify your brand and presence if used correctly.  
4. Have a Facebook Business Page.  It's great to have a personal profile, but I still see many companies make the mistake of creating a personal profile for their business.  If you are not sure, here's the clue - people should "Like" your business, not become "friends" with your business. The difference is that a business page is indexed by Google, and and personal page isn't.  Plus it's a more professional presence and way to interact with your prospects and customers. 
5. Make sure you have a Linkedin Business Profile. Having the profile for your business is important because you can now list information about your products and services, as well as ask for testimonials from clients.  LinkedIn is a great way to connect business to business.  Be sure to also take advantage of the other features, like Groups and Questions.   
6. Create a Google+ Business Page. Google+ has opened the doors for personal profiles and also for business pages. If you haven't created a business page yet, it's not difficult. Of course creating the page is only half the battle, you'll also need to start populating that page with great content.  
7. Add social media share and follow buttons to your site.  Sharing buttons enable others to share your content within their networks. This is different than follow buttons.  Follow buttons are used when someone ones to learn more and be appraised of ongoing additions to your content.  Make things easier for your prospects and clients by adding these buttons to your home page and blog pages for easier sharing.  
8. Add the Google +1 button to your site. Google now offers that ability to add a snippet of code to your website that will allow your readers to show they approve of your content.  Adding the +1 button is easy, and it signals that someone in your circle has approved the content when you see their icon in search results.  While the jury is out whether this will improve your ranking, it may impact behavior and influence views even if your site is not ranked first on Google. 
9. Find relevant people to follow. One of the neatest aspects of today's marketing environment is the ability to connect with and learn from each other in ways that were not possible a few years ago. When you find someone relevant and who posts interesting content, you can engage with that person through social media platforms.  By asking, answering and participating in the conversation, you are able to interact with celebrities, luminaries and interesting people.  
10. Use the 70-20-10 rule to engage.  Engaging does not mean broadcasting your latest sales throughout Twitter or blasting an email to your LinkedIn followers that touts your services... If in doubt, follow the 70-20-10 rule.   Simply stated - 70% of the time you are engaging with others by conversing, retweeting, answering questions, or posting questions of your own.  20% of the time you are adding information and relevant content.  10% of the time you can share what it is you do, and information about your business.  

WebMarCom is an Internet strategy and Web Marketing Communications Agency based in South Jersey and Philadelphia.

Search Engine Optimization:Black Hat SEO vs White Hat SEO Techniques

Coming up at the top of the search engines for specific keywords is the goal for a search engine optimization program.  When working on optimizing a website, there are 'tricks' to achieving rank quickly that in the long run will harm your site's ranking. These 'tricks' are called "Black Hat SEO". 

If you think of the tortoise and the hare, that's probably the best analogy I can think of when I try to explain the difference between black hat seo and white hat seo.  Tricks to beat the system are black hat.  Will they get results?  Typically they do, but the reality is that these results may be short lived.  Once the algorthim catches up with the tactics, the site will plummet.   Another clue to black hat techniques is a site that seems to have a lot of traffic, but there are no conversions or results. 

In working with clients, and also on my own website, I periodically notice a competitor that suddenly has a burst in position.   As a analytic being, I'm always curious how they ranked for keywords so quickly, and typically an investigation will reveal something that isn't quite kosher. 

Recently, I was asked to evaluate a site that is struggling with "SEO".  They are paying someone to optimize their site, and unfortunately, even with an ongoing expense, the owner laments that he is not getting conversions.   

An evaluation of the site reveals some pretty scary stuff.  A sudden burst of "inbound links" and traffic within a very short period of time aroused my suspicion.   The SEO is giving topline summaries from Google Analytics are glowing.  Most people don't dig into the numbers - either because they don't like doing this, or the numbers don't speak to them. I'm one of those odd ducks who really enjoys looking at this stuff. It's like a puzzle where the pieces start coming together and tell a story. 

The hypothesis that I have is that the "SEO" is paying for links.  This is one of those practices that I would call "black hat".  One of the things that search engines use to evaluate rank is the number and quality of inbound links.   Link farms are a way to generate a lot of inbound links quickly, but again, this is kind of like cheating.  Most links evolve organically if you have great content and people like what they see - they want to link to your posts and material because they feel it's valuable.  Buying inbound links is spammy - it's frowned upon by Google and can ultimately hurt your ranking if discovered. 

Recent Panda updates to the Google algorithm have penalized duplicate content (stealing content from someone else's website) and have penalized these link building black hat practices.  

If you are working on internet marketing, SEO has got to be part of the equation, but utilizing those black hat techniques will only show short term boosts.  In the long run, slow and steady wins the race.   

Here's a few white hat SEO tips to get started on the right path:

1. Do your keyword research.  Find good strong keywords that your customers may use to find companies that do what you do.  
2. Avoid industry jargon. Your customers are unlikely to use the same terminology that you do within your profession.  Use words your customers use, and try different combinations of words.
3. Post great content.  Having a blog on your website gives you a wonderful opportunity to express opinion and share ideas.  The better your content, the more people are going to want to refer to it, and link to it.  
4. Be consistent.  Posting once a week is the minimum you should consider posting to your blog. If you can post more frequently, you'll develop a following more quickly. 
5. Follow and comment on others.  If you read a post that you like, be sure to comment.  Look for articles on topics that you are also interested in and form relationships. 

WebMarCom is an Internet strategy and Web Marketing Communications Agency based in South Jersey and Philadelphia.

Social Networking: 7 Tips to Build Facebook Business Page "Likes"

Social networking can refer to networking online or in real life.  Either way, many of the ways you'd network at a Chamber event can also be applicable to building your online network presence.

Building a social network can be tricky... 

if you have created a Business Page on Facebook and are not sure why it's not gaining a following, there are some things you may want to do to encourage prospects and clients to click that 'like' button.  

Here are 7 tips to get you started with building a dynamite Facebook business page:

1. Engage, ask questions, respond to people who post. One of the worst things to do is to create the page, then leave it hanging with no one monitoring the posts.  By being responsive, you reward those brave souls who made a comment or posted. You have the added benefit of catching negative posts as they occur and responding to them appropriately.
2. Schedule an online chat or seminar. If you have an in-house expert or can bring someone to answer questions, you can schedule a specific time to host the Facebook chat.  This shows up in the streams of your followers, and especially if they post and it's a lively conversation, it has the added value of attracting new followers.
3. Offer an incentive to "like" the page.  This can be a downloadable guide, an ebook or opportunity to get savings.  
4. Enable your followers to get special savings.  As a Facebook fan, give them Facebook only offers, VIP specials and special discounts.
5. Create a feeling of community.  Highlight new members and thank them for joining your page community.  Ask for and highlight success stories.  It's not about you, its about them, the fans!
6. Contests rule.  Offering a facebook contest has become very popular.  Be sure that the entry is not too onerous or intimidating and can be done quickly and easily.  Also, reassure the contest entrant that their information will not be used later to spam or otherwise solicit them.  No one wants to have their inbox filled with junk!
7. Consider Facebook ads to increase your following.  Ad are highly targeted and can reach a specific demographic or geographic audience.  Dependent upon how targeted you get, they can be an inexpensive way to build impressions among your prospective customer base.

Facebook is still the giant within social media, even though Google+ is gaining ground.  Make the effort to engage with your customers through Facebook. 
Do you have other tips you'd recommend?  We'd love to hear what you've done to encourage participation on your Facebook business page!

WebMarCom is an Internet strategy and Web Marketing Communications Agency based in South Jersey and Philadelphia.

Social Media Marketing: Tips To Grow Your Google+ Following

You CAN teach an old dog new tricks!  Marketing has changed, and social media marketing has new tools that your marketing department must learn to use.  One of the newest tools is Google+.

With Twitter, Facebook, Linkedin or Google+, it's important to develop a network and following. Creating your social network has many rewards, including the ability to share ideas and learn new tips and tricks.  One of the new tools for social media marketing is Google Plus.  

Setting up your Google+ profile is now open to everyone.  Reasons to create a Google Plus profile include the fact that the profile is indexed by Google.  

Recently, I presented business reasons to use Google+ for the Camden County Regional Chamber of Commerce at the Mount Laurel Chamber of Commerce breakfast.   We had record attendance, and many of the businesses represented expressed interest in using social media for lead generation.  The first step to generating leads is to develop a following... like the lottery, you have to be in it to win it!

To understand and engage through Google+, the first step is to create your profile.  Once you have a profile, you will need to build your social network.  Here are some tips to grow your Google+ Following:

WebMarCom is an Internet strategy and Web Marketing Communications Agency based in South Jersey and Philadelphia.

Inbound Marketing And Social Networking: Hubspot User Group Philly

As a Hubspot Partner, I’m always interested in learning from other Hubspot Users and sharing information, which is one reason why I offered to start the Philadelphia Hubspot User Group.  Way back, over a year ago, there were a couple of Hubspot users that I worked with, and creating a local Hubspot Philadelphia User Group seemed a great way to share information with multiple people in a forum that encouraged dialogue and sharing.  As time went on, more and more companies have jumped onto Hubspot and the group has grown to over 60 members.  In the meantime,Hubspot continued to add services, including the social media module and lead nurturing module, as well as the email module and the group became a wonderful forum to connect with others who are also using Hubspot.  Today, Hubspot continues to improve and add services and capabilities.

Tuesday night was the first ground meeting of our Philadelphia Hubspot User Group, and what a neat opportunity to share information and learn from each other.  Participants traveled from NY and DC to meet and listen to Kipp Bodnar of Hubspot.  Kipp shared tips of using social media for lead generation - which proved to inspire input and conversation from the attendees.

Feedback on the event was very positive.  The HUGS were both users of the software as well as admirers of Hubspot.

Lively discussion centered on Landing Pages and how they should be set up, as well as blogging and best ways of engaging in social media.  Contests for Facebook pages were also discussed.

For me, personally, having the first "ground meeting" was something of a milestone.  I've been a Certified Hubspot Partner since 2009, and at that time, there were a handful of companies that were using the platform.  Now that number has grown to over three thousand companies.  I'm proud of my affiliation with Hubspot, and WebMarCom has many customers who are using Hubspot but just don't have the time or bandwidth to focus on the Internet marketing activities that keep their website optimized and generating leads. The session on Tuesday focused on generating leads from social media, which is one of my pet topics as co-editor of A2SM (Addicted To Social Media) a podcast that is available on iTunes and which is published weekly.

Overall, the feedback was very positive and additional meetups will be planned.  For more information or to learn of upcoming events, join the Philadelphia Hubspot User Group on Linked In. 

WebMarCom is an Internet strategy and Web Marketing Communications Agency based in South Jersey and Philadelphia.