Posted by Jody Raines
Class is in Session! Announcing Penn State in the City!
If you are from the Philadelphia area and you are serious about learning how to use the Internet for business, I am excited to announce a new social media class that is being offered in Philadelphia by Penn State at the HUB!
The program is called "Penn State in the City" and one of the classes is a hands-on session to learn how your website and social media can be used to create an effective online presence. The information from the Penn State in the City brochure is below:
Social Media Strategies for Marketing
Tuesdays, October 19 – November 23
6:00-9:00 p.m.
Instructor: Jody Raines
President, WebMarCom Internet Strategies
Social Media has changed the way we communicate as evidenced by over 500 million active users on Facebook. Savvy business people are using the Internet to their advantage to market their business. This class is designed for business people who currently have accounts on Twitter, Facebook, or LinkedIn and who want to improve their knowledge to create a strategy for their business.
The topics are timely and attendees will learn hands-on skills while developing a greater ability to harness the power of the Internet and social media. Bring a laptop or call 610-648-3281 to reserve one for class usage.
WHO SHOULD ATTEND:
· Business owners who want to improve and optimize their Web site, social media, and paid Internet programs.
· Entrepreneurs involved directly or indirectly with developing and
expanding their business.
· Marketing department personnel from technical and non-technical businesses, professional associations, and the government.
· Sales people who want to use social media to gain an advantage.
COURSE BENEFITS:
• Learn to immediately implement strategies for effective social media engagement.
• Effectively manage Twitter, Facebook business pages, Facebook Places, 4 Square, GoWalla, and LinkedIn.
• Understand how to immediately improve your Web site and Internet presences.
• Set up tools to monitor your company and PR online for free.
• Discover time management tools and strategies for efficiently managing social media accounts.
• Understand Internet trends – how to stay on top and get ahead of the curve.
• Create a Facebook page for your business and understand how to use it.
• Learn how to create a Twitter following and how to use Twitter effectively for your business.
COURSE CONTENT:
During this power-packed six week session, this course will explore:
• Internet: Why the Internet is critical to your business.
• Your Web site: What is SEO and how can you make your Web site more effective via Analytics and keywords.
• Facebook: How to use Facebook as part of your marketing program and how to register for Facebook Places.
• Blogging: How to get started, why blog, and what topics to blog.
• E-mail marketing: How to create more powerful e-mails and improve results.
• Twitter: Why use Twitter, how to build a Twitter following, and what is the Twitter protocol.
• LinkedIn: Tips and techniques to use LinkedIn effectively including LinkedIn Groups.
• YouTube, Podcasts: What is the power of video on the Internet.
• Mobile Applications: How to use them.
• Time management techniques: How to manage your time while effectively using social media.
For more information, download the Penn State in the City Brochure visit the Penn State in the City page, or call 610-648-3281.
Hope to see you there!
Posted by Jody Raines
Social Media marketing is about sharing and transparency. I met with a client today who is concerned about identity theft as well as sharing too much. When is sharing your information about what you are doing too much?
Should you hide your identity?
Much has been said about privacy and Facebook, as well as privacy and social media in general. This week, Facebook launched Places - another way to check in while you are out.
It's a narcissistic way of sharing with the world all the neat places you've been to - Kind of like a "don't you wish you were here" for cyberspace friends.
When you note where you are in Fourquare or Facebook Places or Gowalla, can this lead to stalking issues? Robberies? Or worse?
Is Facebook Places Annoying?
Just yesterday, I posted a question on Facebook: Do you find Facebook Places annoying?
100% of the respondents said "YES", and they also had concerns about burglaries due to sharing where they are on Facebook Places.
But you can learn some interesting things by following the stream of posts on Facebook. One of my male "friends" on Facebook apparently has a great nightlife! He seems to know a lot of clubs and restaurants! As the evening goes on, you can track exactly where he is... and it's kind of funny... another friend (female) is checking into the same places at the same times! But, wait, they are married - but not to each other! So much for keeping that affaire a secret!
Too much sharing?
I worry about the ramifications of too much sharing, and pictures that others can post. Pictures that may not be the most flattering, or portray the best situations. Especially for my friends who are job seekers, what does this mean for their chances of employment. We know that employers are Googling us or Binging us or Yahooing us. No doubt there have been hiring decisions made based upon what was posted on Facebook.
What's the solution?
I am not sure there is a solution - other than be careful what you post and monitor what is said about you. Check your privacy settings often and be careful... That being said, I found this video to be absolutely appropriate, and while humorous, it does point out some of the scarier downsides to social media. Thanks to my friend Glenn Gabe for sharing this on his Facebook wall!
Are you going to change your name, have your face surgically altered or self-delete? LOL! What do you think?
Posted by Jody Raines
Social Media marketing has adopted Facebook with great passion,
and this week, the announcement of Facebook Places was eagerly greeted with equal enthusiasm.
What’s all the excitement about Facebook Places? (and why should you care?)
If you have a business located at a “brick and mortar” location (a location that your customers can visit) you really need to understand Facebook Places and how it can help your business...Why? Because most likely your competition will understand it, will begin to use it, and your customers will be using it!
What are places? Places is a “mobile application” that allows users to check in and say where they are. It’s a lot like FourSquare, only it’s connected to Facebook and therefore there is a built in audience of potential visitors to your location. As part of your Internet Marketing strategy, it's a good idea to know what Facebook pages is all about.
To see whether your business is listed you should use the most recent version of Facebook application for iPhone or touch.facebook.com. Other mobile devices and the web will be added as Facebook continues to roll out the program.
You can also access Places through your device’s web browser by following these steps:
- Point your browser to http://touch.facebook.com.
- Tap the Places tab.
- When you are prompted to share your location, tap "Share Location."
According to the Facebook FAQ, here’s how to ‘claim’ your place: “To claim your Place, search for your business name on Facebook via the normal Search bar. If your business’s Place already exists on Facebook, click on it to visit its page. At the bottom left side of your Place there will be a link that says "Is this your business?" Click on the link and you will be directed to a claiming flow.
Facebook will ask you to verify that you are the owner through a phone verification process, or you may be asked for document verification. Once your claim is confirmed, you will own your Place on Facebook.”
Whether you list your business or not, chances are that it will be listed by a patron, so it’s better for you to “claim” your business up front. By “claiming” your business, essentially you are registering your ownership with Facebook... and you can then assure the accuracy of the information and use Facebook to promote your business location.
Will claiming your business assure your Internet strategy of success? Not really. Will it mean you will have more customers? Possibly. Bottom line: You don't have to bother claiming your Place. But, if it's going to be there anyway, you may as well at least manage and maintain the basic details. By claiming the Facebook Place you are able to edit the address, business hours, profile picture, contact information, and other settings such as designating admins authorized to alter the Places page.
The neat thing about Facebook is that for the most part, users tend to cluster geographically and then spread out. It makes sense because most of the people you interact with on a consistent basis are local. And the power of a referral to your business or about your business can resonate with other, like-minded people.
If your Facebook Place doesn't exist yet, you can use the smartphone Facebook app to check-in at your business to create it. Once your business has a Facebook Place, there is a link at the bottom that says "Is this your business?" Click that to begin the verification process.
It’s not difficult to claim your place, but you will need to send Facebook some evidence that you are the owner... such as your Federal EIN (Employee Identification Number), a scan of official documents such as your articles of incorporation, certificate of formation, local business license, or Better Business Bureau accreditation.
After you submit your documentation, you will receive an email confirmation, and your submission will be reviewed.
Note: The Places application is still being rolled out, so you may not be able to access it yet. Check The Facebook Blog for updates on product launches and other Facebook-related stories.
Posted by Jody Raines
Ingredients for SEO?
Search Engine Optimization and conversions don't just happen. I
have to chuckle every time someone tells me that they want to come up #1 for Google, or that they "just had the website optimized". What do they think that means, exactly?
What's Cooking?
Think about it. Every day the Internet changes. It's a dynamic, bubbling cauldron of information, constantly churning and never at a standstill.
Just because you may have come up at the top of Bing today, does not mean you will in the next search. Just as you "optimized" so is the competition. There are millions of new pages added to the Internet every day.
So, how do you compete? How do you create a website that's going to be an effective too? Remember that it's not about the traffic - it is, however, about the conversions!
Here's the recipe! It's a simple 4 step process for creating an optimized and efficient website:
1. Gather your ingredients: make a list of suspected keywords that your target audience may use to find your product. Evaluate and select appropriate keywords based upon:
- Search Volume - How many monthly searches are being conducted for these phrases?
- Difficulty factor - How many other sites are competing for these words. What kind of authority do these sites have?
- Relevance - How defined are these words for your target market. Are they too general. Are they specific? Dependent upon the terms where do they fall within the purchasing decision cycle?
2. Mix well: On Page SEO - How do you use the keywords in order for Google, Bing, Yahoo or other search engines to recognize them?
- Keywords in Title, URL, Headings, Page Text. Check to be sure that the keywords are exact. Even adding an 's', or changing the flow will impact the optimization.
- Optimize description - yes, Google does use the description, and it should match the content of your page.
- Keywords in meta keyword - general consensus is that Google does not use the meta keywords, however, there is some evidence to support Yahoo using them. Best practice is to have them. I use them to keep me on track for each page.
- Don't forget to use keywords for alt text - great way to include and optimize for misspellings. Google can't read pictures, so be sure to have the alt text there.
3. Add Toppings: Developing authority requires time and -
- Inbound links - For two websites that are both optimized similarly, the site with the greater authority will rank higher. Authority is conveyed by others linking to your website. Most links go to the blog, and not the website - essentially because the blog is helpful info, while the website is more static and generally product or service focused.
- Anchor text - the text that points to a page helps the search engines identify what the page they are pointing to is about. Try not to optimize for "click here". Ask for descriptive anchor text.
- Authority of the site - sites with greater authority that link to your site tend to help your sites authority. A ton of inbound links from Craigslist aren't going to help as much.
- Directories - There are free directories where you should be listed. See the last blog post for 5 easy links that you can do on a rainy day or a Sunday afternoon.
- Blogs - Blog posts are a great way to share your thoughts and perceptions and to have inbound links to your website.
- Tools and lists - Creating a list or pointing out tools are great to develop inbound links. Others enjoy
4. Bake - keep an eye on it:
- Track searches and keywords - Google analytics is great for this and Hubspot's platform is excellent. Tracking for changes in keywords and measuring progress will help to stay ahead of the curve. Continuous improvement is important.
- Track inbound links - Continue to develop relationships and share information that is link worthy. Lists and reference tools are great to share for inbound links.
- Track visitors - How are visitors finding you and what do they do when they visit your site? What's your bounce rate? Did they find what they are looking for?
- Track leads - A potential customer who shares contact information is a lead and deserves prompt follow up. What is your mechanism for doing this? How do you track these leads?
- Track sales - Great that you got a lead, now how many of those leads are converting to sales? By associating the leads that close with the way they entered the funnel - such as which keyword or which piece of collateral they were attracted to - will help to optimize that kind of content or those keywords, and ultimately will result in streamlining your website.
ENJOY!
Posted by Jody Raines
Link building is an important part of any SEO (search engine 
optimization) program. Local search and getting links are one area of developing SEO for a website that are often overlooked.
This should be one the first things that is done, because it is simple and easy and can be accomplished quickly. Plus the results with inbound links from adding your site to a few free directories can be seen quickly.
Because Fridays during the summer months are sometimes unproductive, here are 5 sites where you can add your website and feel that you've accomplished something before you head out for the weekend!
5 FREE DIRECTORIES YOU SHOULD BE LISTED IN:
1. Google Local business listings are free! Be sure to add pictures and pick categories for your business listing. Use keywords. This is the listing that wills how up in the search next to the map...
2. Yahoo Also for business listings. Free for basic listing, which should be sufficient. Takes about 2 weeks to show up.
3. Bing Why not add your listing to the Bing local listing. Bing has grown in popularity as a search engine. It's free, and doesn't take much time. Note: site is not Safari or FireFox friendly, best viewed in (groan) IE.
4. Yelp Yes, the same place where you go to dish on a local restaurant also has a place to list your businesses. This is a neat social application - you can rave about others businesses and invite them to rave about yours.
5. Best of the Web The interface is a bit klugey - don't be discouraged. This is good inbound link and helps your SEO. It took me about 5 tries before it finally let me register - either didn't like my user name or felt I typed my email differently (which I didn't). Eventually it will take your info...
Give yourself about ten minutes for each site - but in under an hour, you'll have a good headstart on helping get found on Google, get found on Bing, and get found locally.
Posted by Jody Raines
Social Media marketing is about the art of engaging. It's a continuing evolution and the tools of Internet Marketing can go in and out of favor quickly. The sweetheart applications these days are geo-based Foursquare and Gowalla, both location-based 
Twitter-like apps.
As a business owner, the questions I'd ask is whether either of these applications are valuable in the arsenal of ways to reach my prospects, and if so, how would I effectively use them?
First, let's take a look at why these social media channels are important...
According to
TechCrunch, some interesting statistics on the growth of Foursquare and Gowalla suggest they are both in an explosive mode, similar to the beginning of the Twitter bubble, with Foursquare in the lead:
- As of today, Foursquare has just over 1.9 Million users. Gowalla has around 340,000.
- At its current pace, Foursquare will surpass 2 Million users within a week.
- Foursquare is adding almost 10x as many new users per day as Gowalla and, despite a significantly larger base, has a daily percentage growth rate that is 75% higher than Gowalla’s.
- Currently, Foursquare has about 5.6 Million venues and Gowalla has 1.4 Million venues.
- 1 in 3 venues on Foursquare have been checked into only once or never. That number is 1 in 4 on Gowalla.
- The most popular venue name is “Home,” followed by national fast food chains like “McDonald’s” and “Burger King”
- On Foursquare, men outnumber women almost 2-to-1. Exact gender breakouts are not available for Gowalla, but the most popular first names suggest a similar distribution.
So understanding the exponential growth is one thing. It's quite another to have a strategy to capture that growth and transform it into some kind of business tool.
My experience with both GoWalla and Foursquare has been pretty similar. There are some differences in terminology and graphics...
These are applications that you use on your smartphone (I have an iPhone) where you check in at various places and collect points. They are both structured like a game. When you have visited a location more than anyone else in a 90 day period, you get the right to become the "Mayor" of that place. Sometimes that means you are eligible for a gift certificate or a free item. It's a nice perk for loyalty.
Personally, I find these applications to be marginally cute, and most of all a pain - because I have to remember to check in every place I go. I suppose you can get addicted to something like this - especially if you are a former coupon-aholic, and now you have to collect every point or discount.
What would spice up the experience is if more establishments offered some incentive for me to go there... Whatever the incentive is, the idea is to get me to go to your store versus the competition.
I do see that as being an effective use by businesses. The application is still a toddler and therefore there are many businesses who haven't caught on yet.
If you have a method to reach an audience, and the cost to engage is minimal, why wouldn't you try it out to see if it brings any incremental business?
Visiting the foursquare website is interesting to a user because it features specials and incentives from the local merchants.
The types of incentives you can offer include "Mayor Specials" awarded to the most loyal customer over the last 90 days, Check-in Specials awarded when a user checks in a certain number of times, Wildcard Specials and Frequency Specials. It's like a modern day frequent shopper program or coupon that you can access with your phone.
Facebook and Twitter are paying attention, and both have upgraded to incorporate geotargeted applications.
Here's just a sampling of some of the local specials on Foursquare:
- Carrabba's Italian Grill (Marlton, NJ)
- Mayor of Carrabba's enjoys a complimentary dessert with the purchase of an entrée. Grazie!
- Whole Foods Market Marlton (Marlton, NJ)
- Free Small Gelato/Sorbet (any flavor of your choice) for the Mayor!
- The Sports Authority (Washington Township, NJ)
- Get a $10 Cash Card towards today's purchase as a thank you for being our Mayor & Sports "Authority"! Exclusions Apply. Ask Store for Details. 1 per person. Issuance Code: 27427831
If you are a business considering using a location based application, my advise would be:
1. Sign up for the application and use it as a customer.
2. Learn the protocol of the application.
3. Connect with new people and make 'friends'
4. Register and launch your business.
5. Create an offer, and publicize it.
When you are ready to consider a social media marketing program, consult with WebMarCom for suggestions and recommendations for an Internet strategy that works for your company.
Posted by Jody Raines
Internet marketing has made it easy for businesses to reach out and share information quickly. In our marketing tool kit, the email marketing campaign is one of the fastest and most cost effective ways to quickly share information with your customers and subscribers.
And it can also be the deadliest. 
Does your email marketing campaign stink?
I got an email 'blast' the other day. It was so off-base that I had to stop to think. How does an otherwise rational business owner send out an email blast to his email marketing list that just, well, stinks?!?
We all want to stay top of mind with our customers. But that email marketing list is golden. Once a recipient opts-out, it's tough to win them back!
More about the "stink-o-gram"... Our business owner made some critical errors. In his haste to send something out, it was evident that:
1. He probably hired someone to write it for him.
2. He didn't spend much time thinking about what he wanted his offer to be.
3. He probably trusted the person who put it together to proof read.
None of these are a crime, but the result is really criminal - especially considering the reaction that I had. So, first rule -
1. Hire someone who writes better and understands Internet marketing better than you do!
2. If you hire someone who says they 'do' email blasts, take a look at a few they've written to determine the quality of their work. And...
3. Always PROOF READ before something goes out.
Let me share with you my reaction when I got the offensive email in question, and perhaps that will shed some light. I promise not to just complain, but also give you some clear tips to follow to make sure your email marketing campaign gets opened, gets read, and gets conversions.
1. THE SUBJECT.
In my inbox I see the email. It's from a business connection that is an acquaintance. The subject line was about a book he just authored and published - my impression is that it's likely an announcement.
So far, so good. I open the email.
EMAIL MARKETING CAMPAIGN TIP: ENTICE ME! Make the subject line relevant and interesting. For the subject line to read "Our Newsletter" doesn't tell me anything. It's not of value to me and certainly doesn't entice me.
2. PRETTY EMAIL VS. PERSONALIZATION
The email is very pretty, colorful, and yet the first line that I read turns me off. Why? It says "Dear (first name, last name)". Literally. Obviously a field to enter a first and last name that hadn't been populated.
Really! How very personal this feels already.
EMAIL MARKETING CAMPAIGN TIP: EITHER IT'S PERSONAL OR IT ISN'T! "Pretty" only goes so far. It would be better to have an email that isn't attempting to personalize, than to send one where the field is unfilled. The latter is a real turn off!
3. THE CONTENT
The body of the email is about the book this gentleman authored. He describes the important people he's interviewed and how important they are, and the important things that they do.
Ok. I'm not impressed. So, they are important. What does this mean to me?
EMAIL MARKETING CAMPAIGN TIP: WHAT'S IN IT FOR ME? We are all reading your email for one purspose - to learn it's RELEVANCE to me. Yes, it's all about me, but your email must be written from THE READER'S PERSPECTIVE. How does the fact that you've interviewed these important people affect my life or help me do what I do better?
4. THE OFFER.
He then has a very weak Call To Action. I can ask him to do a webinar for me.
Huh?
Why do I want the webinar? I'm not even sure I want the book.
EMAIL MARKETING CAMPAIGN TIP: IS YOUR CALL TO ACTION COMPELLING? Why do I want to have a Webinar? What will I gain, what will I learn?
5.WHERE'S THE PROOF?
The email blast had grammatical errors. Sure, these were common errors, like using "there" when he mean "their", but still, this was about a BOOK he wrote, and although I suspect he had someone (a 'marketing' person) write this for him, you have to wonder about the quality of the book!
EMAIL MARKETING CAMPAIGN TIP: PROOF READ! "Nuff said?
Bottom line - this effort actually cost him business.
HIS EMAIL MARKETING CAMPAIGN COST HIS CREDIBILITY.
Please take into account some of these MAJOR blunders BEFORE you send out your next email campaign.
If you would like some help with your emails, WebMarCom is reasonably priced, and we do things right. Or is that write? LOL!
Posted by Jody Raines
Search Engine Optimization is not a magic bullet. Despite the best keyword optimization and keyword ranking, the best search engine submissions mean little when it comes to conversions. 
Hitting the target when it comes to being found on Google is only part of the process. Conversions are the name of the game. What is a 'conversion?'... Conversions are that elusive goal - when the visitor submits his or her information in order to become a lead.
But, wait, it's important to be found, right? All I have to do is get to number 1 on Google! Then I'll have tons of traffic.
Traffic is great. I can point out many websites that generate traffic.
Traffic is not synonymous with conversions.
You can have a gorgeous website that has tons of traffic, but... keep in mind that traffic that does not convert to sales is just traffic. Of course, you want to have people visit your site, but you want to be sure that they are potential customers, right?
A common mistake I see is that clients want to increase traffic to their website. Visitors to the site are important, and what may happen is that the client spends money on a ppc (pay per click) campaign or on SEO (search engine optimization) or even SMM (social media marketing) all in a a misguided attempt to increase traffic. The thought is that more traffic is going to generate more sales. Unfortunately, they should really be concentrating on capturing more sales from their visitors. This means improving the conversion rate.
Without the right formula in place to create conversions, you are really wasting your money on paying someone to drive traffic to your website.
Think about it. If your website is not set up correctly, with reasons for the visitor to interract and share their info, then what are you doing, other than pouring money down the drain? You are missing the target!
There are some simple things you can do to improve your conversions and improve the profitability of your business.
1. Make it easy for the visitor to know what to do.
Do you have a "call-to-action" or offer for your customer? When they come to the site, what are you asking them to do? If you are like most of the websites, you don't have one. Your HOME page is the most heavily trafficked page on most websites, should you have some offer there?
2. Keep your navigation clean and simple.
I see many websites where there are just too many choices. Keep it clean and make navigating back easy. If I saw something on the last page that I wanted to read, how can I get back to it? The 'back' button is not the answer. Have an easily navigated site that's logically created.
3. Think of how your customer will use your site.
Many of the larger corporate websites as well as the website diy'ers have this problem and they don't even realize it - they set up the site from their perspective, not the visitors perspective. Think about this and you will realize it's huge; if you set up the site by product category versus set it up by user need, think again. I'm looking online for something specific. Make it easy for me to find what I want. While you are at it, you know that customers who usually buy "A" may also want "B". Use a "do you want fries with that" mentality and suggest other items that may be of interest, or which have been purchased in combination by other customers who bought that item.
Bottom line - it's great to have traffic, but you may need to improve your visitor's experience before you start inviting them over. Get everything ready and then let the traffic begin.
Posted by Jody Raines
Social media marketing is important as part of an effective internet strategy and website tool. As an Internet Marketing Strategist, part of what i do on a daily basis is assist my clients with using tools such as Twitter as part of an overall plan. Sometimes it's 
interesting when a client feels they are already doing something correctly, to show them that there are ways to improve the ROI of their internet investment.
I had a conversation with a client today about Twitter. Yes, they have a Twitter account, and yes, they've done some tweeting. However, a quick look at their account, and I knew instantly that they were struggling how to use Twitter.
Social Media marketing is not much different than regular marketing. To some, because social media marketing is new and it's a bit geeky, it's foreign territory. The idea of communicating over the Internet is where they get hung up. They open an account, maybe even create a profile, then they get 'tongue tied' (or more appropriately 'finger tied') because they don't understand the protocol.
In this instance, the stream of tweets indicated that something was glaringly missing.
What was it?
Every statement in their carefully crafted 140 character tweets was presenting their business well. They did a great job.
Bottom line: Doesn't matter how great of a sale you have... No one is listening to your tweets!
But wait, they did have about 200 followers, who they were sure were hanging on every tweet, just fascinated to see what was coming next.
Reality check. No one is listening!
You can have a zillion followers and if you do not have any interaction, you can be sure you are tweeting to no one.
So, how do we remedy this? What's the cure? And how do we use Twitter to make it an effective tool for business?
Jody's Top 5 Tips For Effective Twittering:
1. Figure out who you want to talk with. Let's say you can identify people based on their interests or their geography, or even by their company. If you can do that, do you think you can find a few people who are interesting to communicate with? If the answer is yes, there are ways to do this, in my next post, I'll give you some tools that help.
2. Once you figure out who you want to listen to, follow them. What I like to do is read a few of their posts to get an idea what they 'talk' about, then possibly ask them a question or respond to one of their posts. This has nothing to do with business, it's simply a way to get on their radar.
3. Build your following by aligning with influential Tweeps. Some of the twitteratti have so many followers that they don't check who they are or are not following, therefore if you would like a reciprocal relationship, it's important to let them know that you exist. The simplist and easiest way is to say 'hi'. Re-tweeting is also effective (RT) and follow friday is another great way to pay a compliment (#FF or #FollowFriday).
4. Listen to the conversation by using a 'Twitter Client' such as Seesmic, Hootesuite or Tweetdeck. These interfaces enable to you follow and monitor specific people that you organize into groups. It's much easier to scan these if you organize your followers by category. It's also easier to jump in and out of conversations.
5. Don't just talk about your business. Use the 70-20-10 rule where 70% of the time you are being social, 20% of the time you are sharing information and just 10% of the time you talk about what you do.
The KEY is to establish relationships. And here is the gold at the end of the rainbow - by establishing these relationships, when you have something you need to get out there, to a huge audience, you can ask for the ReTweet... which has two huge implications:
1. Your message will be conveyed to the followers of your followers - a much much bigger audience than your followers alone.
2. The impact of someone extolling your virtues (or your company's virtues) is much much greater than your telling people just how wonderful you are. This takes on the tone of a recommendation or "Word Of Mouth" advertising, the most powerful advertising you can generate.
But don't take my word for it. Try some of these tips and then let me know if they work for you. Also, if you have additional tips on how you use Twitter to make it effective, I'd love to hear about them.
Send me a tweet @Sunswept next time your on Twitter and let's connect!
Posted by Jody Raines
When it comes internet strategy and social media marketing, one of
the most powerful tools in the tool kit for businesses is Linked in. Linked in is especially great for B 2 B marketing. Bottom line, I can tell you how valuable it is, but you actually have to invest the time to use it to see what I mean.
I have friends and contacts from many places, including companies where I've worked, groups that I network with, friends and acquaintances, relatives and social groups. Some of these connections were from long ago on a planet far far away, but Linkedin helps me stay in touch!
One of the coolest things about Linked in is that it is a "living breathing" directory. Even when someone changes companies, or positions, I find out as soon as they change their profile! In the old days I used to lose track of folks, now they keep me in touch so I don't have to.
Last week, I taught a program for Rutgers University, Family Business Institute, that focused on how to effectively use social media for business. The enthusiasm from the attendees as we discussed Linked in and how to use it was so rewarding. That prompted this blog post, since I figure the info is great to have, and once you start using it, you'll be asking for more... (And believe me, I do have more...)
For starters, I'm sharing some of the most effective "power tips" for Linkedin to get you started... Stay tuned for part II!
5 tips for using Linkedin for your business and lead generation:
1. Announce what you are up to:
Linked in has a great little place where you can post your latest accomplishments or links to your latest blog post. This is a wonderful way to get exposure if you are hosting an event, or speaking. Keep in mind that this message must be brief.
I did link this with my Twitter account, but I'd caution that I use Twitter and Linkedin VERY differently! It's not OK to post every tweet on Linkedin... in fact, that would be quite unprofessional. So use caution when linking different social media platforms together to observe the appropriate protocol.
2. Optimize your profile:
One of the simplest things you can do with the greatest return is to optimize your Linkedin profile. If you work with websites, you'll recognize the value of a keyword and of anchor text. So, take a hard look at your verbiage in your profile, and rewrite it using one or two powerful keywords that you want to be found for! Linkedin shows up in GOOGLE, so this is a powerful, yet simple change to make.
3. Make your anchor text count:
Another simple thing you can do is to change your company and blog from "My Company" and "My Blog" to something that can work as anchor text for your website. To do this, go into your profile and edit the settings. Where you currently have a link for your website, chose "other" then use anchor text to link to your site. Take a look at my profile on Linkedin (and connect with me!) to see what I mean.
4. Join Groups:
Groups are a terrific way to connect with people you don't have a connection to. What do I mean? Well, if you don't know someone yet you want to connect with them, you will be challenged for their email address. If you both belong to a group, you can identify that group and you don't need to have the email address! Also, it sounds more like a warm intro if you both share a group, doesn't it?
5. Ask for intros:
If you are connected by one or even two degrees, you can ask your connection for an introduction. Be sure to write a great letter to the person you targeted - which focuses on why they want to meet you and the value you offer. To simply create a sale-sy note will wind up shooting you in the foot - the person you asked to make the introduction will likely not forward the request, and if they blindly did forward it, they stand the chance of losing their credibility with the recipient of the request.
Drop me a note or post a comment here if you have other tips that you've found helpful and would like to share.
Sharing is a good thing!